Cognitive and affective evaluation in forming unique destination image among tourists visiting Malacca

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Cognitive and affective evaluation in forming unique destination image among tourists visiting Malacca

Since Melaka is positioned as Historical City inaugurated by UNESCO in 2008, the study suggests unique image as a new component of image associations. A number of overseas tourists were selected as samples . Results showed that unique image was significantly constructed and affected by cognitive and...

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Bibliographic Details
Main Authors:	Buyong, Edna, Rajiani, Ismi
Format:	Book
Language:	English
Published:	Kogan Page 2011
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/4684/ http://eprints.utem.edu.my/id/eprint/4684/1/GBC_2011_Oxford_Conference_proceedings.pdf

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