The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market
The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by year to year remittances incremental of TKI that corresponds to a beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current...
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| Format: | Article |
| Language: | English |
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2011
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| Online Access: | http://eprints.utem.edu.my/id/eprint/4042/ http://eprints.utem.edu.my/id/eprint/4042/1/The_Business_Perspective_Strategy_Towards_The_TKI_Market.pdf |
| _version_ | 1848886986251698176 |
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| author | Sihombing, Haeryip Yaakob, Mohd Yuhazri Safarudin, Mochamad |
| author_facet | Sihombing, Haeryip Yaakob, Mohd Yuhazri Safarudin, Mochamad |
| author_sort | Sihombing, Haeryip |
| building | UTeM Institutional Repository |
| collection | Online Access |
| description | The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by year to year remittances incremental of TKI that corresponds to a beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current efforts and strategy in this exploration, however, are still not utilized effectively in terms of competitive advantage. Therefore, the initiative strategy towards product differentiation and innovation of the offered service should be explored and optimized based on the sustainable beneficial prospects for the business. As described briefly in this paper through a case of business innovation towards differentiation, the proposed strategies such as localization and two-sided market are required for business organizations to unlock their product innovation strategy towards TKI (as their customer) through the innovative solution against the poverty. |
| first_indexed | 2025-11-15T19:47:12Z |
| format | Article |
| id | utem-4042 |
| institution | Universiti Teknikal Malaysia Melaka |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:47:12Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utem-40422021-12-24T16:26:30Z http://eprints.utem.edu.my/id/eprint/4042/ The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market Sihombing, Haeryip Yaakob, Mohd Yuhazri Safarudin, Mochamad HC Economic History and Conditions HD28 Management. Industrial Management HJ Public Finance The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by year to year remittances incremental of TKI that corresponds to a beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current efforts and strategy in this exploration, however, are still not utilized effectively in terms of competitive advantage. Therefore, the initiative strategy towards product differentiation and innovation of the offered service should be explored and optimized based on the sustainable beneficial prospects for the business. As described briefly in this paper through a case of business innovation towards differentiation, the proposed strategies such as localization and two-sided market are required for business organizations to unlock their product innovation strategy towards TKI (as their customer) through the innovative solution against the poverty. 2011-01 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/4042/1/The_Business_Perspective_Strategy_Towards_The_TKI_Market.pdf Sihombing, Haeryip and Yaakob, Mohd Yuhazri and Safarudin, Mochamad (2011) The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market. Journal of Indonesian Economy and Business (JIEB), 26 (1). pp. 64-89. ISSN 2085-8272 http://www.jieb.feb.ugm.ac.id/catalog/index.php/jieb/issue/view/124 |
| spellingShingle | HC Economic History and Conditions HD28 Management. Industrial Management HJ Public Finance Sihombing, Haeryip Yaakob, Mohd Yuhazri Safarudin, Mochamad The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market |
| title | The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market |
| title_full | The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market |
| title_fullStr | The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market |
| title_full_unstemmed | The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market |
| title_short | The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market |
| title_sort | business perspectives strategy towards the tki (indonesian migrant workers) market |
| topic | HC Economic History and Conditions HD28 Management. Industrial Management HJ Public Finance |
| url | http://eprints.utem.edu.my/id/eprint/4042/ http://eprints.utem.edu.my/id/eprint/4042/ http://eprints.utem.edu.my/id/eprint/4042/1/The_Business_Perspective_Strategy_Towards_The_TKI_Market.pdf |