Keberkesanan Kempen Perhubungan Awam (PR) Dalam Mempromosikan Universiti Teknikal Malaysia Melaka (UTeM)

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Keberkesanan Kempen Perhubungan Awam (PR) Dalam Mempromosikan Universiti Teknikal Malaysia Melaka (UTeM)

Kajian ini bertujuan untuk melihat bagaimana keberkesanan aktiviti perhubungan awam yang dijalankan oleh pihak UTeM dalam memperkenalkan UTeM kepada masyarakat di luar UTeM. Waalaupun komunikasi penting dalam semua tahap aktiviti manusia, namun semakin banyak manusia berkomunikasi, semakin banyak k...

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Bibliographic Details
Main Authors:	Omar, Norliza, Abdul Latif, Muhammad Pauzi
Format:	Article
Language:	English
Published:	Universiti Teknikal Malaysia Melaka 2011
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/3915/ http://eprints.utem.edu.my/id/eprint/3915/1/jurnal_keberkesanan_PR_dalam_mempromosikan_UTeM.pdf

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