Green product in Malaysia: Still a long way to go

Green product in Malaysia: Still a long way to go

In the early 2000’s green technology is a buzz word. However in a developing country like Malaysia, customers’ acceptance of green products is still low due to the low number of environmentally friendly products acceptance compared to their non-green counterparts. On the basis of benefit and c...

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Bibliographic Details
Main Author: Rajiani, Ismi
Format: Book Chapter
Language:English
Published: FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF) 2011
Subjects:
H Social Sciences (General)
HN Social history and conditions. Social problems. Social reform
HB Economic Theory
Online Access:http://eprints.utem.edu.my/id/eprint/3875/
http://eprints.utem.edu.my/id/eprint/3875/1/SuCo11_abstractvolume_corrigendum.pdf

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