Framework for Agent-Based Buying Decision Process
In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much nee...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Published: |
Springer-Verlag
2006
|
| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/177/ http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf |
| _version_ | 1848886897549508608 |
|---|---|
| author | Razali, Sazalinsyah Osman, Mashanum |
| author2 | Shi, Zhong-Zhi |
| author_facet | Shi, Zhong-Zhi Razali, Sazalinsyah Osman, Mashanum |
| author_sort | Razali, Sazalinsyah |
| building | UTeM Institutional Repository |
| collection | Online Access |
| description | In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much needed. These applications reside at the buyers’ side or at the sellers’ servers. The purpose of this paper is to research into possible deployment of software agents in a framework for e-commerce buying decision process. This paper overviews the traditional business model, the Consumer Buying Behavior (CBB) model, and also covers the requirements needed for minimizing human interactions in buying decision processes. The research proposes a software agent’s framework in which, two main approaches, namely Automated Collaborative Filtering (ACF) and Better Business Bureau (BBB), are merged to produce better agents in assisting buying decision process. The framework will enable the agents to get the best price for a good product from a reputable merchant. |
| first_indexed | 2025-11-15T19:45:48Z |
| format | Book Chapter |
| id | utem-177 |
| institution | Universiti Teknikal Malaysia Melaka |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:45:48Z |
| publishDate | 2006 |
| publisher | Springer-Verlag |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utem-1772015-05-28T02:17:07Z http://eprints.utem.edu.my/id/eprint/177/ Framework for Agent-Based Buying Decision Process Razali, Sazalinsyah Osman, Mashanum Q Science (General) QA76 Computer software In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much needed. These applications reside at the buyers’ side or at the sellers’ servers. The purpose of this paper is to research into possible deployment of software agents in a framework for e-commerce buying decision process. This paper overviews the traditional business model, the Consumer Buying Behavior (CBB) model, and also covers the requirements needed for minimizing human interactions in buying decision processes. The research proposes a software agent’s framework in which, two main approaches, namely Automated Collaborative Filtering (ACF) and Better Business Bureau (BBB), are merged to produce better agents in assisting buying decision process. The framework will enable the agents to get the best price for a good product from a reputable merchant. Springer-Verlag Shi, Zhong-Zhi Sadananda, Ramakoti 2006-08 Book Chapter PeerReviewed application/pdf en cc_by_nc_nd http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf Razali, Sazalinsyah and Osman, Mashanum (2006) Framework for Agent-Based Buying Decision Process. In: Agent Computing and Multi-Agent Systems. Lecture Notes in Artificial Intelligence, 4088 . Springer-Verlag, Berlin Heidelberg, pp. 748-753. ISBN 9783540367079 http://dx.doi.org/10.1007/11802372_89 10.1007/11802372_89 |
| spellingShingle | Q Science (General) QA76 Computer software Razali, Sazalinsyah Osman, Mashanum Framework for Agent-Based Buying Decision Process |
| title | Framework for Agent-Based Buying Decision Process |
| title_full | Framework for Agent-Based Buying Decision Process |
| title_fullStr | Framework for Agent-Based Buying Decision Process |
| title_full_unstemmed | Framework for Agent-Based Buying Decision Process |
| title_short | Framework for Agent-Based Buying Decision Process |
| title_sort | framework for agent-based buying decision process |
| topic | Q Science (General) QA76 Computer software |
| url | http://eprints.utem.edu.my/id/eprint/177/ http://eprints.utem.edu.my/id/eprint/177/ http://eprints.utem.edu.my/id/eprint/177/ http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf |