Exploring the influence of ChatGPT to UTAR broadcasting students

This study aims to explore the influence of ChatGPT to the UTAR broadcasting students. This study utilizes qualitative method to obtain findings and data through semi-structured interviews. Semi-structured interviews are used to collect narrative data like their experience, thoughts, and feelings...

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Main Author: Yong, Pei En
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/7099/
http://eprints.utar.edu.my/7099/1/2200066_Yong_Pei_En_FYP_(Library_Version).pdf
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author Yong, Pei En
author_facet Yong, Pei En
author_sort Yong, Pei En
building UTAR Institutional Repository
collection Online Access
description This study aims to explore the influence of ChatGPT to the UTAR broadcasting students. This study utilizes qualitative method to obtain findings and data through semi-structured interviews. Semi-structured interviews are used to collect narrative data like their experience, thoughts, and feelings in a non-numeric way. There are a total of five interviewees who are UTAR broadcasting students had been chosen through purposive sampling participated in this research interview. The findings of this study fulfil the objectives: (1) To discuss the benefits of UTAR broadcasting students in using ChatGPT; and (2) To understand the challenges and concern of UTAR broadcasting students in using ChatGPT. The benefits of using ChatGPT according to the interviews include: (1) Convenience; (2) Time-saving; (3) Brainstorming; (4) Language efficiency; (5) Doing research; and (6) Gain knowledge and skills. Furthermore, the concerns and challenges of using ChatGPT: (1) General and limited; (2) Accuracy of answer; (3) Risk of plagiarism; and (4) Excessive reliance in using ChatGPT. This study consists of limitations as in the sample size is small, which may not represent all UTAR broadcasting students. Moreover, it is recommended for a longer time duration for deeper analysis. Lastly, future studies are also recommended to investigate a wider range of broadcasting students. Keywords: ChatGPT, artificial intelligence, higher education students, benefits, concerns, challenges, creative industries.
first_indexed 2025-11-15T19:45:01Z
format Final Year Project / Dissertation / Thesis
id utar-7099
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:45:01Z
publishDate 2024
recordtype eprints
repository_type Digital Repository
spelling utar-70992025-03-12T05:39:22Z Exploring the influence of ChatGPT to UTAR broadcasting students Yong, Pei En QA75 Electronic computers. Computer science T Technology (General) This study aims to explore the influence of ChatGPT to the UTAR broadcasting students. This study utilizes qualitative method to obtain findings and data through semi-structured interviews. Semi-structured interviews are used to collect narrative data like their experience, thoughts, and feelings in a non-numeric way. There are a total of five interviewees who are UTAR broadcasting students had been chosen through purposive sampling participated in this research interview. The findings of this study fulfil the objectives: (1) To discuss the benefits of UTAR broadcasting students in using ChatGPT; and (2) To understand the challenges and concern of UTAR broadcasting students in using ChatGPT. The benefits of using ChatGPT according to the interviews include: (1) Convenience; (2) Time-saving; (3) Brainstorming; (4) Language efficiency; (5) Doing research; and (6) Gain knowledge and skills. Furthermore, the concerns and challenges of using ChatGPT: (1) General and limited; (2) Accuracy of answer; (3) Risk of plagiarism; and (4) Excessive reliance in using ChatGPT. This study consists of limitations as in the sample size is small, which may not represent all UTAR broadcasting students. Moreover, it is recommended for a longer time duration for deeper analysis. Lastly, future studies are also recommended to investigate a wider range of broadcasting students. Keywords: ChatGPT, artificial intelligence, higher education students, benefits, concerns, challenges, creative industries. 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/7099/1/2200066_Yong_Pei_En_FYP_(Library_Version).pdf Yong, Pei En (2024) Exploring the influence of ChatGPT to UTAR broadcasting students. Final Year Project, UTAR. http://eprints.utar.edu.my/7099/
spellingShingle QA75 Electronic computers. Computer science
T Technology (General)
Yong, Pei En
Exploring the influence of ChatGPT to UTAR broadcasting students
title Exploring the influence of ChatGPT to UTAR broadcasting students
title_full Exploring the influence of ChatGPT to UTAR broadcasting students
title_fullStr Exploring the influence of ChatGPT to UTAR broadcasting students
title_full_unstemmed Exploring the influence of ChatGPT to UTAR broadcasting students
title_short Exploring the influence of ChatGPT to UTAR broadcasting students
title_sort exploring the influence of chatgpt to utar broadcasting students
topic QA75 Electronic computers. Computer science
T Technology (General)
url http://eprints.utar.edu.my/7099/
http://eprints.utar.edu.my/7099/1/2200066_Yong_Pei_En_FYP_(Library_Version).pdf