The impact of social media advertising on audience trust and purchase intentions

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The impact of social media advertising on audience trust and purchase intentions

This study examines the impact of social media advertising on audience trust and purchase intention among university students. While marketing methods have been developing rapidly in the digital era, brands seek to engage consumers through social media. The present research addresses the dual nature...

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Bibliographic Details
Main Author:	Quek, Xiao Tong
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HV Social pathology. Social and public welfare QA76 Computer software
Online Access:	http://eprints.utar.edu.my/7056/ http://eprints.utar.edu.my/7056/1/20UJB04857_QUEK_XIAO_TONG__FYP_Library.pdf

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