Impact of colourism in social media advertisements on university students' attitude and purchasing behaviour

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Impact of colourism in social media advertisements on university students' attitude and purchasing behaviour

With the rapid rise of social media, social media advertising has become a crucial role in the online marketing environment, especially among university students, with the help of Internet connection, they prefer to buy products in online stores rather than traditional stores. However, social media...

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Bibliographic Details
Main Author:	Toh, Yan Tong
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) QA75 Electronic computers. Computer science
Online Access:	http://eprints.utar.edu.my/7054/ http://eprints.utar.edu.my/7054/1/2005727_Toh_Yan_Thong.pdf

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