Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention

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Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention

The purpose of this research is to investigate the extent to which attitudes, subjective norms, and perceived behavioural control (independent variables) influence the intention to boycott (dependent variable) in light of the conflict between Israel and Palestine, while also being moderated by ethno...

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Bibliographic Details
Main Author:	Soong, Ru Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HA Statistics HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/7042/ http://eprints.utar.edu.my/7042/1/Completed_Research_Project_Soong_Ru_Yee.pdf

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