Impacts of green marketing mix on consumer purchasing behaviour and the moderation of consumer adaptive-innovative characteristics

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Impacts of green marketing mix on consumer purchasing behaviour and the moderation of consumer adaptive-innovative characteristics

Environmental concern is at the forefront of social, political, and academic conversation. However, the exponential increase in awareness on the topic is not reflected in the purchasing of environmentally friendly products over the conventional alternative. This study investigates the relationship...

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Bibliographic Details
Main Author:	Mukhzamir , Mahathir
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HG Finance HM Sociology
Online Access:	http://eprints.utar.edu.my/7040/ http://eprints.utar.edu.my/7040/1/Full_Report_May_2024_Mukhzamir_bin_Mahathir.pdf

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