The impact of dietary trends on the health and wellness food consumption in Malaysia
Over the years, there has been a surge in the wellness market. In particular, there has been a noticeable change in people’s dietary habits and food preferences. At the same time, the healthy dietary trend in consumers’ food choices can also be recognized within the context of Malaysia. Malaysians...
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/7032/ http://eprints.utar.edu.my/7032/1/Full_Report_August2024_Chew_Xin_Yee.pdf |
| _version_ | 1848886830755217408 |
|---|---|
| author | Chew, Xin Yee |
| author_facet | Chew, Xin Yee |
| author_sort | Chew, Xin Yee |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | Over the years, there has been a surge in the wellness market. In particular, there has been a noticeable change in people’s dietary habits and food preferences. At the same
time, the healthy dietary trend in consumers’ food choices can also be recognized within the context of Malaysia. Malaysians nowadays have witnessed increasing health
consciousness, leading to a surge in the popularity of healthier food options. Therefore, this study aims to assess the impact of dietary trends on health and wellness food
consumption in Malaysia, which is expected to provide valuable insights for the government, health professionals, the food industry, academicians, and the general public in the country.
This study leverages the conceptual framework of the Information-Motivation�Behavioural (IMB) theory, which aims to discover the impact of the independent variables on the dependent variable. The independent variables of this study are dietary information, dietary motivation, and dietary health literacy, while dietary behaviour is the dependent variable. A total of 414 responses are valid and included in the data analysis, which is collected via Google Forms. The data is analysed utilising Statistical Package for the Social Sciences (SPSS) software version 27. The findings derived from the analysis further support the discussion of this research.
The findings reveal that dietary information, dietary motivation, and dietary health literacy possess a significant and positive relationship to dietary behaviours. The most influential independent variables that affect dietary behaviour. Indeed, the practical and theoretical implications of this study are discussed. The limitations and recommendations for further research are provided in order to improve the insights for future related research.
|
| first_indexed | 2025-11-15T19:44:44Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-7032 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:44:44Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-70322025-01-10T05:37:26Z The impact of dietary trends on the health and wellness food consumption in Malaysia Chew, Xin Yee H Social Sciences (General) HC Economic History and Conditions HD Industries. Land use. Labor Over the years, there has been a surge in the wellness market. In particular, there has been a noticeable change in people’s dietary habits and food preferences. At the same time, the healthy dietary trend in consumers’ food choices can also be recognized within the context of Malaysia. Malaysians nowadays have witnessed increasing health consciousness, leading to a surge in the popularity of healthier food options. Therefore, this study aims to assess the impact of dietary trends on health and wellness food consumption in Malaysia, which is expected to provide valuable insights for the government, health professionals, the food industry, academicians, and the general public in the country. This study leverages the conceptual framework of the Information-Motivation�Behavioural (IMB) theory, which aims to discover the impact of the independent variables on the dependent variable. The independent variables of this study are dietary information, dietary motivation, and dietary health literacy, while dietary behaviour is the dependent variable. A total of 414 responses are valid and included in the data analysis, which is collected via Google Forms. The data is analysed utilising Statistical Package for the Social Sciences (SPSS) software version 27. The findings derived from the analysis further support the discussion of this research. The findings reveal that dietary information, dietary motivation, and dietary health literacy possess a significant and positive relationship to dietary behaviours. The most influential independent variables that affect dietary behaviour. Indeed, the practical and theoretical implications of this study are discussed. The limitations and recommendations for further research are provided in order to improve the insights for future related research. 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/7032/1/Full_Report_August2024_Chew_Xin_Yee.pdf Chew, Xin Yee (2024) The impact of dietary trends on the health and wellness food consumption in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/7032/ |
| spellingShingle | H Social Sciences (General) HC Economic History and Conditions HD Industries. Land use. Labor Chew, Xin Yee The impact of dietary trends on the health and wellness food consumption in Malaysia |
| title | The impact of dietary trends on the health and wellness food consumption in Malaysia |
| title_full | The impact of dietary trends on the health and wellness food consumption in Malaysia |
| title_fullStr | The impact of dietary trends on the health and wellness food consumption in Malaysia |
| title_full_unstemmed | The impact of dietary trends on the health and wellness food consumption in Malaysia |
| title_short | The impact of dietary trends on the health and wellness food consumption in Malaysia |
| title_sort | impact of dietary trends on the health and wellness food consumption in malaysia |
| topic | H Social Sciences (General) HC Economic History and Conditions HD Industries. Land use. Labor |
| url | http://eprints.utar.edu.my/7032/ http://eprints.utar.edu.my/7032/1/Full_Report_August2024_Chew_Xin_Yee.pdf |