Exploring the factors affecting purchase intention of smartphone : a study of young adults in Universiti Tunku Abdul Rahman, Perak Campus, Malaysia
| Main Authors: | Lim, Chee Thai, Chew, Jing Qun, Lee, Jia Howe, Loke, Wei Wen, Wong, Teik Kheng |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/697/ http://eprints.utar.edu.my/697/1/MK%2D2012%2D1004230.pdf |
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