Factors influencing Gen Z's purchase intention towards green cosmetics in Malaysia

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Factors influencing Gen Z's purchase intention towards green cosmetics in Malaysia

This study investigates the purchase intentions of Generation Z in Malaysia toward green cosmetics, employing the Theory of Planned behavior (TPB) as the primary framework. With environmental issues gaining global attention, the beauty industry has seen a significant shift toward eco-friendly produc...

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Bibliographic Details
Main Authors:	Phajan, Magandran, Lee, Nam Shing
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HB Economic Theory
Online Access:	http://eprints.utar.edu.my/6942/ http://eprints.utar.edu.my/6942/1/2200284_Lee_Nam_Shing.pdf

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