How influencer marketing affects Malaysian Gen Z consumer intentions in purchasing fashion and beauty products

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How influencer marketing affects Malaysian Gen Z consumer intentions in purchasing fashion and beauty products

Nowadays, the number of social media influencers is growing substantially, leading many corporations to employ influencer marketing as a marketing communication method to raise brand awareness, attract customers’ attentions, and enhance public social engagement. This study aims to examine how influe...

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Bibliographic Details
Main Authors:	Yeoh, Min Fang, Tan, Qian Tong
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HB Economic Theory
Online Access:	http://eprints.utar.edu.my/6937/ http://eprints.utar.edu.my/6937/1/2102043_Yeoh_Min_Fang.pdf

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