Understanding consumer’s intention to purchase the green product: The role social media marketing

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Understanding consumer’s intention to purchase the green product: The role social media marketing

The objective for this study is to examine the factors that influencing the green purchase intention. The theory that we adopted is “Theory of planned behaviour” (TPB). Furthermore, Attitude (ATT), Subjective norm (SM), Perceived behavioural Control (PBC) and Social Media Marketing (SMM) are the ind...

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Bibliographic Details
Main Authors:	Wong, Jia Yie, Tan, Zijian
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HM Sociology
Online Access:	http://eprints.utar.edu.my/6935/ http://eprints.utar.edu.my/6935/1/2005389_Tan_Zijian.pdf

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