Examining the determinants of Gen Z’s intention to use AR in Malaysia’s tourism industry

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Examining the determinants of Gen Z’s intention to use AR in Malaysia’s tourism industry

AR technology offers new tourism improvements as it develops. This research seeks to help tourism stakeholders engage Gen Z by knowing what motivates them to use AR. Surveys and data analysis evaluate and identify key determinants including perceived usefulness, perceived ease of use, attitude, and...

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Bibliographic Details
Main Authors:	Teh, Yi Ming, Kua, Siau Wen
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics T Technology (General)
Online Access:	http://eprints.utar.edu.my/6933/ http://eprints.utar.edu.my/6933/1/2004717_Teh_Yi_Ming.pdf

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