Decoding the antecedents of user engagement and advocacy in mobile travel apps

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Decoding the antecedents of user engagement and advocacy in mobile travel apps

The technology trend with the variety of development of mobile apps fostered. One of the types of mobile apps consider mobile travel apps (MTAs) is growing rapidly and widely worldwide to ensure the smoothness and recovery of tourism activities after the pandemic. Most of the users utilized mobile t...

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Bibliographic Details
Main Authors:	Lim, Nee Yin, Ooi, Yan Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HB Economic Theory
Online Access:	http://eprints.utar.edu.my/6931/ http://eprints.utar.edu.my/6931/1/2005635_Lim_Nee_Yin.pdf

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