Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services

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Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services

This research purpose is to examine and evaluate the intention to adopt artificial intelligence in banking services in Malaysia. This study applied primary data collection method which is using Google Form questionnaire and survey, and the targeted respondents are Malaysia citizens that is 18 years...

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Bibliographic Details
Main Authors:	Lau, Yong Zheng, Lim, Wei Xiang, Wong, Xin Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HM Sociology
Online Access:	http://eprints.utar.edu.my/6928/ http://eprints.utar.edu.my/6928/1/Lau_Yong_Zheng_20ABB01690.pdf

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