Investigating the moderating influences of cultural identity and individual personality on online consumer credit adoption in Malaysia

The growing adoption of online consumer credit among Malaysians raises questions about the factors influencing this behaviour, especially among different personality types and cultural identities. This study investigates the impact of entrepreneurship mindset, debt management strategies, access to c...

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Bibliographic Details
Main Authors: Chiang, Zhi Ling, Leong, Shi Hui, Noor Aimah, Ibrahim
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6924/
http://eprints.utar.edu.my/6924/1/Chiang_Zhi_Ling_20ABB04674.pdf

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