The influence of fear appeal messages on creating awareness of stem cell therapy in Malaysian market.

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The influence of fear appeal messages on creating awareness of stem cell therapy in Malaysian market.

Bibliographic Details
Main Authors:	Tang, Wai Khuen, Chan, Wei Chuen, Lee, Chin Wai, Leong, Sir Xian, Tan, Jian Lin
Format:	Final Year Project / Dissertation / Thesis
Published:	2011
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/685/ http://eprints.utar.edu.my/685/1/MK%2D2011%2D0906523.pdf

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