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Factors affecting consumer brand loyalty on personal care products

Brand loyalty is a significant determinant of the success, and even the survival of an organization. As the growth of personal care market is seeing an upward trend in both globally and locally, it is crucial for personal care brands to attract more loyal customers to stand out in the industry and c...

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Bibliographic Details
Main Author:	Ooi, Xin Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HT Communities. Classes. Races T201 Patents. Trademarks
Online Access:	http://eprints.utar.edu.my/6749/ http://eprints.utar.edu.my/6749/1/202310%2D12_Ooi_Xin_Yi_Dr._Foo_Meow_Yee_OOI_XIN_YI.pdf

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