The impact of green marketing of food and beverages on consumers' purchase intention

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The impact of green marketing of food and beverages on consumers' purchase intention

Green marketing is helpful in affecting the consumers’ purchase intention to encourage actual purchase. It is essential to study how the green marketing of F&B would have effect on the purchase intention of consumers to address the environmental issues effectively. The objective of this study is...

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Bibliographic Details
Main Author:	Yong, Xin En
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6735/ http://eprints.utar.edu.my/6735/1/202310%2D19_Yong_Xin_En_202310%2D19_Final_Year_Project_YONG_XIN_EN.pdf

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