The buying behaviour from a consumer perspective on green product

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The buying behaviour from a consumer perspective on green product

This study aims to investigate the factors affecting consumers’ green product buying behaviour in Malaysia. Consumer consumption as the source of diverse socioeconomic effects is giving rise to a new paradigm shift in consumer behaviour towards green product purchases. Although some studies have exa...

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Bibliographic Details
Main Author:	Lim, Xiao Xuan
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HC Economic History and Conditions
Online Access:	http://eprints.utar.edu.my/6732/ http://eprints.utar.edu.my/6732/1/202310%2D13_Lim_Xiao_Xuan_Dr_Foo_Meow_Yee_LIM_XIAO_XUAN.pdf

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