Factors affecting consumers behavioral intention to share digital footprints on social media
The emergence of social media has streamlined the transmission of information through various avenues, prompting individuals to supplant traditional methods with the integration of social platforms. In this era of state-of-the-art technology and the prevalence of big data in media channels, numero...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6731/ http://eprints.utar.edu.my/6731/1/202310%2D11_Softcopy_of_FYP_JENNY_LEONG_SIEW_YEE.pdf |
| _version_ | 1848886757236408320 |
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| author | Leong, Jenny Siew Yee |
| author_facet | Leong, Jenny Siew Yee |
| author_sort | Leong, Jenny Siew Yee |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | The emergence of social media has streamlined the transmission of information through various avenues, prompting individuals to supplant traditional methods
with the integration of social platforms. In this era of state-of-the-art technology and the prevalence of big data in media channels, numerous touchpoints that consumers encounter on their technological devices at any time and place result in the creation of digital footprints, which companies can analyze to tailor advertisements and ultimately enhance sales.
Hence, the objective of this research is to pinpoint the factors influencing consumers' behavioral intention to share their digital footprints on social media platforms. This entails an examination of independent variables such as perceived social influence, perceived habits, perceived enjoyment, perceived trust, and self�enhancement, and their respective relationships with consumers' behavioral
intention to share digital footprints on social media. A descriptive approach is employed, involving the distribution of surveys to 150 respondents. Subsequently, utilizing SPSS software, the collected data is subjected to statistical analysis to ascertain the significance of the relationships between the independent variables and the dependent variable.
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| first_indexed | 2025-11-15T19:43:34Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-6731 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:43:34Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-67312024-08-21T02:51:50Z Factors affecting consumers behavioral intention to share digital footprints on social media Leong, Jenny Siew Yee H Social Sciences (General) QA75 Electronic computers. Computer science T Technology (General) The emergence of social media has streamlined the transmission of information through various avenues, prompting individuals to supplant traditional methods with the integration of social platforms. In this era of state-of-the-art technology and the prevalence of big data in media channels, numerous touchpoints that consumers encounter on their technological devices at any time and place result in the creation of digital footprints, which companies can analyze to tailor advertisements and ultimately enhance sales. Hence, the objective of this research is to pinpoint the factors influencing consumers' behavioral intention to share their digital footprints on social media platforms. This entails an examination of independent variables such as perceived social influence, perceived habits, perceived enjoyment, perceived trust, and self�enhancement, and their respective relationships with consumers' behavioral intention to share digital footprints on social media. A descriptive approach is employed, involving the distribution of surveys to 150 respondents. Subsequently, utilizing SPSS software, the collected data is subjected to statistical analysis to ascertain the significance of the relationships between the independent variables and the dependent variable. 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6731/1/202310%2D11_Softcopy_of_FYP_JENNY_LEONG_SIEW_YEE.pdf Leong, Jenny Siew Yee (2024) Factors affecting consumers behavioral intention to share digital footprints on social media. Final Year Project, UTAR. http://eprints.utar.edu.my/6731/ |
| spellingShingle | H Social Sciences (General) QA75 Electronic computers. Computer science T Technology (General) Leong, Jenny Siew Yee Factors affecting consumers behavioral intention to share digital footprints on social media |
| title | Factors affecting consumers behavioral intention to share digital footprints on social media |
| title_full | Factors affecting consumers behavioral intention to share digital footprints on social media |
| title_fullStr | Factors affecting consumers behavioral intention to share digital footprints on social media |
| title_full_unstemmed | Factors affecting consumers behavioral intention to share digital footprints on social media |
| title_short | Factors affecting consumers behavioral intention to share digital footprints on social media |
| title_sort | factors affecting consumers behavioral intention to share digital footprints on social media |
| topic | H Social Sciences (General) QA75 Electronic computers. Computer science T Technology (General) |
| url | http://eprints.utar.edu.my/6731/ http://eprints.utar.edu.my/6731/1/202310%2D11_Softcopy_of_FYP_JENNY_LEONG_SIEW_YEE.pdf |