The effect of social media influencer on youth online buying behavior in Klang Valley

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The effect of social media influencer on youth online buying behavior in Klang Valley

Nowadays, many companies use social media influencer marketing as their marketing strategy. This is because the rise of social media platforms has led to many people find the product recommendation and solution through social media influencers. Many companies will find the social media influencer to...

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Bibliographic Details
Main Author:	Goh, Pieh Ling
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HF Commerce T Technology (General)
Online Access:	http://eprints.utar.edu.my/6722/ http://eprints.utar.edu.my/6722/1/202310%2D51_FYP_Goh_Pieh_Ling_GOH_PIEH_LING.pdf

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