A study of eco-conscious consumer behavior on green products

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A study of eco-conscious consumer behavior on green products

Over 90% of Malaysians are aware of the environmental issue yet reluctant to shift their buying behaviour. The purpose of this study is to examine the relationship between independent variables (Attitude, Subjective Norms, Perceived Behaviour Control, Positive Context, and Negative Context) and the...

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Bibliographic Details
Main Author:	Tan, Sze Ting
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/6719/ http://eprints.utar.edu.my/6719/1/202310%2D48_FYP_Softcopy_Tan_Sze_Ting_TAN_SZE_TING.pdf

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