Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok

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Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok

Recently, there has been a notable growth of e-commerce, social commerce, and live stream commerce within the industry, thus Malaysian consumers are increasingly searching for beauty and cosmetic products through their social media platforms. This phenomenon has made social media an important player...

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Bibliographic Details
Main Author:	Kong, Chi Kei
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6717/ http://eprints.utar.edu.my/6717/1/202310%2D46_KONG_CHI_KEI_TANG_KIN_LEONG_KONG_CHI_KEI.pdf

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