Examining the antecedents of perceived enjoyment and flow experience in impulsive purchases behavior during Tiktok live streaming: a study from the perspective of Tiktok users

QR Code

Examining the antecedents of perceived enjoyment and flow experience in impulsive purchases behavior during Tiktok live streaming: a study from the perspective of Tiktok users

Due to the rapid growth of the e-commerce market in Malaysia, TikTok has become one of the popular platforms that Malaysian consumers to make online purchases. Consequently, it is very important to delve into the factors driving Malaysian consumers to purchase during the TikTok live streaming. The...

Full description

Bibliographic Details
Main Author:	Tan, Hong Qing
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HC Economic History and Conditions QA76 Computer software
Online Access:	http://eprints.utar.edu.my/6716/ http://eprints.utar.edu.my/6716/1/202310%2D45_TAN_HONG_QING_TANG_KIN_LEONG_TAN_HONG_QING.pdf

Similar Items

Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok
by: Kong, Chi Kei
Published: (2024)

The impulsiveness of gen Z buyers in Tiktok live: a study of the competitive arousal model.
by: Chu, Isabel Xin Lyn
Published: (2023)

The impact of live streaming commerce to MSMES' performance: a comparision between Tiktok and Facebook
by: Low, Pei Yu
Published: (2023)

K-pop TikTok: TikTok's expansion into South Korea, TikTok Stage, and platformed glocalization
by: Abidin, Crystal, et al.
Published: (2023)

Moderating effect of gender on the relationship between TikTok usage and positive emotion among TikTok users in China
by: Omar, Siti Zobidah, et al.
Published: (2020)

TikTok and children: An Introduction
by: Lee, jin, et al.
Published: (2025)

A study on TikTok platform on university students' purchasing behaviour
by: Tan, Wei Leng
Published: (2024)

TIKTOK, A TICKING POLITICAL TIMEBOMB?
by: Diawara, Lancinet, et al.
Published: (2023)

FACTORS INFLUENCING CONSUMER BEHAVIOR IN PREFERENCE FOR DOUYIN (TIKTOK) IN CHINA
by: Chen, Jiayi, et al.
Published: (2023)

Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App
by: Cheah, Kim Mun, et al.
Published: (2024)

Triggers of Malaysian consumers’ impulse purchase during live streaming
by: Haw, Mei Kei
Published: (2023)

Promotion of E-Cigarettes on TikTok and Regulatory Considerations
by: Jancey, Jonine, et al.
Published: (2023)

Introduction to the Special Issue of “TikTok and Social Movements”
by: Lee, Jin, et al.
Published: (2023)

Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok
by: Nguyen, Thi Van Trang, et al.
Published: (2024)

Perception of young adult towards tiktok and douyin application
by: Du, Miao
Published: (2023)

Effect of Tiktok on student learning among physiotherapy students
by: Tan, Eng Jing
Published: (2022)

Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying
by: Leong, Lai Ying
Published: (2017)

TikTok-social media marketing practices and digital branding
by: Sabrina, Ade Josephin, et al.
Published: (2024)

Aktif berceramah di sekolah, popular di TikTok
by: Yusop, Mohd. Shazwan
Published: (2022)

Unveiling the power of TikTok: exploring consumer purchase intentions in the post COVID-19 pandemic in Malaysia
by: Hassan, Mohammad Mujaheed, et al.
Published: (2024)

Leveraging live e-commerce to enhance online repurchase intentions for luxury brands: Evidence from tiktok in China
by: Zhang, Tianyang, et al.
Published: (2024)

INFLUENCE OF TIKTOK MARKETING ON URBAN YOUTH BRAND LOYALTY IN PENANG, MALAYSIA
by: Lim, Lay Ai, et al.
Published: (2023)

Keberkesanan aktiviti dakwah dalam aplikasi tiktok terhadap akhlak mahasiswa
by: Fatin Farzana Dass Meral,, et al.
Published: (2023)

Keberkesanan aktiviti dakwah dalam aplikasi tiktok terhadap akhlak mahasiswa
by: Fatin Farzana Dass Meral,, et al.
Published: (2023)

Kebergantungan khalayak terhadap kreativiti kandungan kecantikan tiktoker di Malaysia
by: Sharifah Nurhanni Fasihah Wan Narudin,, et al.
Published: (2024)

Improving matriculation students’ speaking performances through utilisation of Tiktok application
by: Ainunazli, Abdul Rahman, et al.
Published: (2025)

Sex abuse concerns over popularity of TikTok among children
by: The Sun
Published: (2021)

Well-being in using TikTok amongst young people in China
by: Lian, Tang, et al.
Published: (2022)

The influence of celebrity politician’s tiktok towards young voters’ voting behaviour
by: Gui, Shelby Chin Fung
Published: (2023)

#healing as a form of expression among Malaysian TikTokers: fostering connections
by: Chairozila Mohd Shamsuddin,, et al.
Published: (2023)

Expressive silence: managing message through sign language on Tiktok by deaf communicators
by: Setyaningsih, Santi, et al.
Published: (2024)

Kesantunan berbahasa dalam perniagaan penstriman langsung tiktok Dato’ Alha Alfa
by: Nur Habibah Che Rosdi,, et al.
Published: (2025)

Language innovation on social media: a case study of rizz on TikTok
by: Noraishah Gulnazir,, et al.
Published: (2025)

Relationship between tiktok usage and youth well-being involving personality characteristics
by: Tang, Lian
Published: (2022)

Exploring political participation of Malay first-time voters and the Tiktok role in Malaysia
by: Ling, Sze Huey
Published: (2023)

Factors Affecting Tiktok Addiction Behavior Among Adolescents In China: The Role Of Active Parental Mediation As Moderator
by: YAO, QIN
Published: (2023)

Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective
by: Ng, Siew Imm, et al.
Published: (2024)

“If there is a declaration of war, we welcome the war”: undi-18, tiktok election, and normalisation of violence
by: Siti Zuliha Razali,, et al.
Published: (2022)

Analisis kesan aplikasi TikTok terhadap kesejahteraan psikologi belia: sorotan literatur bersistematik
by: Ahmad Zukni, Asna Zukrina, et al.
Published: (2024)

TikTok’s Content materials: Its relevance, usefulness and motivation for english language learning in higher education
by: Zuraina, Ali, et al.
Published: (2024)