Examining the impact of generation Z's attitude toward counterfeit footwear in Malaysia

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Examining the impact of generation Z's attitude toward counterfeit footwear in Malaysia

The research study is developed to examining the impact of Generation Z’s attitude toward counterfeit footwear in Malaysia. The main concern of this research will be around the identified price-quality inference, perceived risks, personal gratification, and value consciousness that impact Generati...

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Bibliographic Details
Main Author:	Lim, Su Kim
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HA Statistics HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/6712/ http://eprints.utar.edu.my/6712/1/202310%2D38_Lim_Su_Kim_Dr._Malathi_Nair_ap_G_Na_LIM_SU_KIM.pdf

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