Young adults' intention to use mobile payment in Malaysia
This research aims to study the relationship between perceived risk, perceived trust, perceived ease of use and perceived usefulness towards the young adults’ intention to use mobile payment in Malaysia. The target respondents in this study are young adults who aged from 19 to 39 years old. Moreov...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6711/ http://eprints.utar.edu.my/6711/1/202310%2D37_FYP_ALVIN_CHOW_MUN_SING_ALVIN_CHOW_MUN_SING.pdf |
| Summary: | This research aims to study the relationship between perceived risk, perceived trust, perceived ease of use and perceived usefulness towards the young adults’ intention to
use mobile payment in Malaysia. The target respondents in this study are young adults who aged from 19 to 39 years old. Moreover, 216 sets of questionnaires were collected,
but only 208 sets of questionnaires were valid. The data collected from the survey are analyzed using IBM Statistical Package for Social Science (SPSS) version 29. The
respondents’ feedback was analyzed and presented using descriptive analysis, inferential analysis, Pearson’s correlation analysis, as well as Multiple Regression
analysis.
The research findings show that perceived risk and perceived trust have an insignificant relationship with young adults’ intention to use mobile payment in Malaysia. Whereas
perceived ease of use and perceived usefulness are found to have a significant relationship with young adults’ intention to use mobile payment in Malaysia. Next, the implications of the study have been discussed to provide insightful information to marketers, service providers, and the government. Lastly, the limitations associated with this research were stated and recommendations were developed in order to assist future researchers in managing the limitations.
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