A semantic analysis of clickbait news headlines on Malaysian alternative online news portals

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A semantic analysis of clickbait news headlines on Malaysian alternative online news portals

The expanding realm of online media has provided fertile ground for the proliferation of clickbait techniques within the Malaysian media landscape. This paper is an investigation into the mechanics of clickbait headlines on Malaysian alternative news portals: World of Buzz, SAYS, and Free Malaysia T...

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Bibliographic Details
Main Author:	Chen, Jia Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HT Communities. Classes. Races JA Political science (General) JC Political theory
Online Access:	http://eprints.utar.edu.my/6503/ http://eprints.utar.edu.my/6503/1/2002274_FYP.pdf

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