A customized scrum framework for agile implementation of customer relationship management systems: a qualitative study with a Malaysian salesforce implementation partner

QR Code

A customized scrum framework for agile implementation of customer relationship management systems: a qualitative study with a Malaysian salesforce implementation partner

Despite extensive research on CRM, a critical gap exists – the influence of real-world CRM implementation frameworks on project success. This study addresses this gap alongside the lack of an integrated, agile framework for CRM implementations within Information Systems research. This qualitative...

Full description

Bibliographic Details
Main Author:	Goh, Julian Tok Min
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	QA76 Computer software T Technology (General)
Online Access:	http://eprints.utar.edu.my/6463/ http://eprints.utar.edu.my/6463/1/2300150.pdf

Similar Items

BIM Integration in Agile Scrum During The Design Phase
by: Chai, Changsaar, et al.
Published: (2023)

Enhancing task management in scrum-agile using hybrid requirement prioritization technique
by: Che Wil, Che Suhana
Published: (2019)

S-Scrum: a secure methodology for agile development of web services
by: Mougouei, Davoud, et al.
Published: (2013)

Risk mitigation strategies in implementing Scrum Framework for internet-based IT companies in Indonesia
by: Rahayu, Flourensia Sapty, et al.
Published: (2020)

VoVo: a hybrid requirements prioritization technique in scrum-agile environment
by: Che Wil, Che Suhana, et al.
Published: (2019)

Scrum Board Mobile App
by: Low, Zi Jian
Published: (2020)

The Implementation of Framework for Edutainment: Educational Games Customization Tool
by: Che Embi, Zarina
Published: (2008)

Implementation guidelines of the walk-through and questionnaire techniques in the usability testing of the scrum method
by: Muhammad, A. Khairuddin, et al.
Published: (2006)

Mediating mechanism of customer satisfaction on customer relationship management implementation and customer loyalty among consolidated banks
by: Adeiza, A., et al.
Published: (2022)

Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
by: Ajham Al-Shahri, Amal Ahmed
Published: (2005)

Method and tool to generate requirement traceability Matrix for scrum development methodology
by: Duraisamy, Gunavathi
Published: (2014)

Customer accessibility through a multiple perspective framework
by: Abu Bakar, Ahmad Zaki
Published: (2008)

Stakeholder analysis using fuzzy logic operations for integrated user story prioritisation approach in Agile-Scrum method
by: Borhan, Noor Hazlini, et al.
Published: (2024)

A prioritization approach upon non-functional and functional user stories in agile-scrum software development i-USPA: a preliminary results
by: Borhan, Noor Hazlini, et al.
Published: (2021)

Implementation of Mobile Customer Relationship Management (mCRM) in Belarusian Market
by: Astraukh, Kate
Published: (2009)

A hybrid prioritization approach by integrating non-functional and functional user stories in agile-scrum software development (i-USPA):a preliminary study
by: Borhan, Noor Hazlini, et al.
Published: (2022)

A Framework for Knowledge-Driven Customer Relationship Management
by: Goon, Tuck Choy
Published: (2005)

The effects of Customer Relationship Management (CRM) and customer perceived value dimensions: a proposed conceptual framework for customer loyalty
by: Agbemabiese, George Cudjoe, et al.
Published: (2022)

A Knowledge Management-extended Gamified Customer Relationship Management System
by: Lee, Chien Sing *, et al.
Published: (2017)

Strategic agility and the role of HR as a strategic business partner: An Indian perspective
by: Ananthram, Subramaniam, et al.
Published: (2013)

Customization approach and software quality mapping model to improve SaaS customization
by: Ali, Abdulrazzaq Qasem
Published: (2020)

Customer Relationship Management Success Model: A Conceptual Framework
by: Alamgir, Mohammed, et al.
Published: (2012)

Forecasting and tracking of project completion dateline using requirement traceability matrix in scrum
by: Tan, Eng Ian
Published: (2024)

Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector
by: Lin, Chad
Published: (2012)

Implementing customer relationship management and service quality in supporting ICT services for CICT, UTM
by: Abdul Wahab, Nur Ilham
Published: (2005)

The potential implementation of Agile Project Management in a manufacturing enterprise: The obstacles and solutions
by: Chen, Kuancheng
Published: (2019)

The potential implementation of Agile Project Management in a manufacturing enterprise: The obstacles and solutions
by: Chen, Kuancheng
Published: (2019)

Framework For Knowledge-Driven Customer Relationship Management
by: Goon , Tuck Choy
Published: (2005)

Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad
by: Mohammad, Norhayati
Published: (2005)

Moving from traditional to Agile information systems development in a large organisation: two complementary models of organisational Agile implementation
by: De Souza, Jules Vincent
Published: (2020)

A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
by: Ismail, Hishamuddin
Published: (2001)

A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
by: Hishamuddin Ismail,
Published: (2001)

Modelling A Customer And After Sales Services And Implementing This Model In Irarian Company
by: Ghandchi, Marjan Saradar
Published: (2009)

Customer relationship management approach for MyFamily system: a framework
by: Kamaruddin, Zaleha, et al.
Published: (2013)

Development of an asteroids game for android implementing agile development techniques
by: Valencia Sandoval, Carlos Andres
Published: (2015)

Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014)

Exploring the Evidence of and Barriers to Implementation of Customer Relationship Management in Small Accommodation Enterprises. of Drenthe, Netherlands
by: Oudshoorn-Fuller, Melissa M
Published: (2012)

Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
by: Che Mohd Salleh, Marhanum, et al.
Published: (2012)

Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
by: Che Mohd Salleh, Marhanum, et al.
Published: (2012)

Testing model using risk poker technique for scrum-based software development projects / Siti Noor Hasanah Ghazali
by: Siti Noor Hasanah , Ghazali
Published: (2017)