The role of XiaoHongShu in shaping the purchase behaviour of young adults in Malaysia

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The role of XiaoHongShu in shaping the purchase behaviour of young adults in Malaysia

XiaoHongShu (XHS), a social media platform merging e-commerce and user-generated content (UGC), has become a significant influence on young adult purchasing behavior in Malaysia. This research aims to study the role of XiaohongShu’s features influencing the purchasing decisions of young adults; the...

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Bibliographic Details
Main Author:	Dang, Dai Ven
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) QA76 Computer software
Online Access:	http://eprints.utar.edu.my/6425/ http://eprints.utar.edu.my/6425/1/The_role_of_XiaoHongShu_in_shaping_the_purchase_behaviour_of_Young_Adults.pdf

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