Social media consumption in Klang Valley: Generation Z's desired content of Instagram

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Social media consumption in Klang Valley: Generation Z's desired content of Instagram

Knowing the preferences and the habits of the Gen Z, the influential social media marketing targets, is very important for marketers and the brands that operate in the fast-paced world of social media marketing. This study discusses how Gen Z uses the highly popular Instagram as a content discover...

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Bibliographic Details
Main Author:	Kee, Chian Yue
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) QA76 Computer software
Online Access:	http://eprints.utar.edu.my/6424/ http://eprints.utar.edu.my/6424/1/Social_Media_Consumption_in_Klang_Valley_Generation_Z%E2%80%99s_Desired_Content_on_Instagram_Kee_Chian_Yue__CC_FYP_(1).pdf

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