Exploring customer motivation and behavioural intention: a case study of Malaysian Chinese university students and their behavioural intentions on using XiaoHongShu (RED)

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Exploring customer motivation and behavioural intention: a case study of Malaysian Chinese university students and their behavioural intentions on using XiaoHongShu (RED)

Social media has a significant influence on human life, and people will utilise it for different purposes to satisfy their needs. The rise of XiaoHongShu, commonly known as RED, has gained significant attention in Malaysian society due to its widespread usage among the population. This study aims to...

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Bibliographic Details
Main Author:	Bong, Dena Kah Huan
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) QA76 Computer software
Online Access:	http://eprints.utar.edu.my/6407/ http://eprints.utar.edu.my/6407/1/DENA_BONG_KAH_HUAN_2001605_FYP.pdf

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