The role of Youtube in Malaysian university students' media consumption: a focus on music and platform preferences

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The role of Youtube in Malaysian university students' media consumption: a focus on music and platform preferences

This research paper seeks to unveil the role of YouTube in the media consumption habits of Malaysian university students, mainly focusing on their music preferences and usage of the platform. Based on the university students’ responses and their preferences, this study utilizes SPSS-generated tabl...

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Bibliographic Details
Main Author:	Heng, Amanda Yan Chwen
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/6397/ http://eprints.utar.edu.my/6397/1/Final_Dissertation_Amanda_Heng_Yan_Chwen_(clean).pdf

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