Examining Malaysian young adults' motivation on the consumption of Instagram reels

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Examining Malaysian young adults' motivation on the consumption of Instagram reels

Instagram Reels are concise content videos that are measured in seconds rather than minutes. Nowadays, fewer people are watching TV or going to the movies. Yet they still want to be entertained. Thus, reels are a perfect source of entertainment for the younger generation of Instagram users. The is...

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Bibliographic Details
Main Author:	Ong, Wing En
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/6393/ http://eprints.utar.edu.my/6393/1/Ong_Wing_En_FYP.pdf

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