Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance

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Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance

This research delves into the motivations and strategies employed by Malaysian Twitch streamers to elevate their live streaming performance. In this digital age when it comes to live streaming platforms such as Twitch and YouTube, this study investigates the motivations behind Malaysian Twitch strea...

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Bibliographic Details
Main Author:	Tan, Sharmaine
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/6392/ http://eprints.utar.edu.my/6392/1/Final_Dissertation_Tan_Sharmaine_(clean).pdf

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