Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance

This research delves into the motivations and strategies employed by Malaysian Twitch streamers to elevate their live streaming performance. In this digital age when it comes to live streaming platforms such as Twitch and YouTube, this study investigates the motivations behind Malaysian Twitch strea...

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Main Author: Tan, Sharmaine
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6392/
http://eprints.utar.edu.my/6392/1/Final_Dissertation_Tan_Sharmaine_(clean).pdf
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author Tan, Sharmaine
author_facet Tan, Sharmaine
author_sort Tan, Sharmaine
building UTAR Institutional Repository
collection Online Access
description This research delves into the motivations and strategies employed by Malaysian Twitch streamers to elevate their live streaming performance. In this digital age when it comes to live streaming platforms such as Twitch and YouTube, this study investigates the motivations behind Malaysian Twitch streamers or content creators in pursuit of live streaming careers and their improvement in delivering their content creation by having motivational goals. By using the Uses and Gratification Theory, the study aims to uncover the key strategies that assist in improving live streaming performance by conducting an in-depth analysis of Malaysian Twitch streamers. Therefore, this could help Twitch streamers to improve their motivational ways to enhance the live streaming engagement to improve their creative content.
first_indexed 2025-11-15T19:42:07Z
format Final Year Project / Dissertation / Thesis
id utar-6392
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:42:07Z
publishDate 2024
recordtype eprints
repository_type Digital Repository
spelling utar-63922024-06-16T03:28:53Z Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance Tan, Sharmaine H Social Sciences (General) T Technology (General) This research delves into the motivations and strategies employed by Malaysian Twitch streamers to elevate their live streaming performance. In this digital age when it comes to live streaming platforms such as Twitch and YouTube, this study investigates the motivations behind Malaysian Twitch streamers or content creators in pursuit of live streaming careers and their improvement in delivering their content creation by having motivational goals. By using the Uses and Gratification Theory, the study aims to uncover the key strategies that assist in improving live streaming performance by conducting an in-depth analysis of Malaysian Twitch streamers. Therefore, this could help Twitch streamers to improve their motivational ways to enhance the live streaming engagement to improve their creative content. 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6392/1/Final_Dissertation_Tan_Sharmaine_(clean).pdf Tan, Sharmaine (2024) Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance. Final Year Project, UTAR. http://eprints.utar.edu.my/6392/
spellingShingle H Social Sciences (General)
T Technology (General)
Tan, Sharmaine
Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance
title Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance
title_full Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance
title_fullStr Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance
title_full_unstemmed Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance
title_short Motivation and strategies of Malaysian twitch streamers: enhancing live streaming performance
title_sort motivation and strategies of malaysian twitch streamers: enhancing live streaming performance
topic H Social Sciences (General)
T Technology (General)
url http://eprints.utar.edu.my/6392/
http://eprints.utar.edu.my/6392/1/Final_Dissertation_Tan_Sharmaine_(clean).pdf