A study on TikTok platform on university students' purchasing behaviour

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A study on TikTok platform on university students' purchasing behaviour

The rise of social media platforms following the pandemic caused a shift in consumer behaviour, particularly among younger demographics. Consumers are shifting from making purchases in physical stores to online stores, including live-streaming and sites like Shopee and Lazada. TikTok is a social m...

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Bibliographic Details
Main Author:	Tan, Wei Leng
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HN Social history and conditions. Social problems. Social reform
Online Access:	http://eprints.utar.edu.my/6391/ http://eprints.utar.edu.my/6391/1/FYP_BC__Tan_Wei_Leng_20UJB02785.pdf

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