K-pop idolization influence fans' purchase intention

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K-pop idolization influence fans' purchase intention

As the music industry grows, South Korea is one of the nations that is actively promoting its music abroad. The success of K-pop can be seen when people have come to recognize K-pop culture as their own unique cultural identity especially youths are more easily influenced by K-pop. There is eviden...

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Bibliographic Details
Main Author:	Tan, KaiWen
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/6388/ http://eprints.utar.edu.my/6388/1/UJMZ3056_FYP_TAN_KAIWEN_Clean.pdf

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