Social media political usage and political interest of UTAR students

Social media which plays a part in people’s lives can create impact on others by their way of thinking, attitude, and political views to young adults especially University students that are highly relying on it. As the trend of social media and electronic devices has grown rapidly, being able to i...

Full description

Bibliographic Details
Main Author: Lee, Rong Wei
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6351/
http://eprints.utar.edu.my/6351/1/Lee_Rong_Wei_FYP_Final.pdf
_version_ 1848886653884563456
author Lee, Rong Wei
author_facet Lee, Rong Wei
author_sort Lee, Rong Wei
building UTAR Institutional Repository
collection Online Access
description Social media which plays a part in people’s lives can create impact on others by their way of thinking, attitude, and political views to young adults especially University students that are highly relying on it. As the trend of social media and electronic devices has grown rapidly, being able to influence other people’s thoughts and enhance their perspective of political thinking has also increased (Cogburn & Espinoza-Vasquez, 2011). This study focuses on the social media political usage and political interest of UTAR (Universiti Tunku Abdul Rahman) students. More precisely, this study looks into social media components that can increase UTAR students’ general political interest. The data collected was analyzed by descriptive analysis in this study. Considering all the findings, it can be concluded that political issues are not the priority to students when they browse through social media. However, the various elements of social media can spark their political interest. For instance, short videos, social media influencers, podcasts, social blogs, and others. Furthermore, it has been demonstrated that social media influencers have credibility when they publish something related to the politic field and it influences students’ views. It is advised that future study be done with more in�depth research. Keywords: Politics, University students, Political interest, social media
first_indexed 2025-11-15T19:41:55Z
format Final Year Project / Dissertation / Thesis
id utar-6351
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:41:55Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling utar-63512024-04-16T14:43:27Z Social media political usage and political interest of UTAR students Lee, Rong Wei H Social Sciences (General) QA75 Electronic computers. Computer science Social media which plays a part in people’s lives can create impact on others by their way of thinking, attitude, and political views to young adults especially University students that are highly relying on it. As the trend of social media and electronic devices has grown rapidly, being able to influence other people’s thoughts and enhance their perspective of political thinking has also increased (Cogburn & Espinoza-Vasquez, 2011). This study focuses on the social media political usage and political interest of UTAR (Universiti Tunku Abdul Rahman) students. More precisely, this study looks into social media components that can increase UTAR students’ general political interest. The data collected was analyzed by descriptive analysis in this study. Considering all the findings, it can be concluded that political issues are not the priority to students when they browse through social media. However, the various elements of social media can spark their political interest. For instance, short videos, social media influencers, podcasts, social blogs, and others. Furthermore, it has been demonstrated that social media influencers have credibility when they publish something related to the politic field and it influences students’ views. It is advised that future study be done with more in�depth research. Keywords: Politics, University students, Political interest, social media 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6351/1/Lee_Rong_Wei_FYP_Final.pdf Lee, Rong Wei (2023) Social media political usage and political interest of UTAR students. Final Year Project, UTAR. http://eprints.utar.edu.my/6351/
spellingShingle H Social Sciences (General)
QA75 Electronic computers. Computer science
Lee, Rong Wei
Social media political usage and political interest of UTAR students
title Social media political usage and political interest of UTAR students
title_full Social media political usage and political interest of UTAR students
title_fullStr Social media political usage and political interest of UTAR students
title_full_unstemmed Social media political usage and political interest of UTAR students
title_short Social media political usage and political interest of UTAR students
title_sort social media political usage and political interest of utar students
topic H Social Sciences (General)
QA75 Electronic computers. Computer science
url http://eprints.utar.edu.my/6351/
http://eprints.utar.edu.my/6351/1/Lee_Rong_Wei_FYP_Final.pdf