The impact of e-commerce platforms' live-streaming features on Malaysian young adults' purchasing behavior

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The impact of e-commerce platforms' live-streaming features on Malaysian young adults' purchasing behavior

Livestream shopping is an act of purchasing products through social media and e-commerce platforms' broadcasting abilities. Live-streaming can boost a product’s exposure by allowing the owner to showcase the product to the audience directly. This research is to study the impact of livestream e-...

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Bibliographic Details
Main Author:	Yeong, Shu Wee
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6346/ http://eprints.utar.edu.my/6346/1/Yeong_Shu_Wee%2DFYP.pdf

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