The impact of live streaming commerce to MSMES' performance: a comparision between Tiktok and Facebook

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The impact of live streaming commerce to MSMES' performance: a comparision between Tiktok and Facebook

With the development of technology, live streaming has covered various industries, such as the education industry, the entertainment industry and so on. Thus, this study focused on the new emerging technology for shopping, which is live streaming commerce. This is because there is an empirical gap...

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Bibliographic Details
Main Author:	Low, Pei Yu
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/6305/ http://eprints.utar.edu.my/6305/1/202306%2D11_Low_Pei_Yu_LOW_PEI_YU.pdf

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