Factors influencing consumers' intention and attitude towards eating green

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Factors influencing consumers' intention and attitude towards eating green

The aim of this research is to study the consumers' attitude and intention toward eating green. A set of 300 questionnaires were distributed to respondents via Google Forms, and the data collected were subjected to analysis using IBM SPSS software. Descriptive analysis, reliability analysis, an...

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Bibliographic Details
Main Author:	Tham, Shu Wen
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HA Statistics
Online Access:	http://eprints.utar.edu.my/6303/ http://eprints.utar.edu.my/6303/1/202306%2D08_Tham_Shu_Wen_THAM_SHU_WEN.pdf

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