The impulsiveness of gen Z buyers in Tiktok live: a study of the competitive arousal model.

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The impulsiveness of gen Z buyers in Tiktok live: a study of the competitive arousal model.

In recent years, live shopping has changed consumers' way of shopping and this trend has absolutely no indication of slowing down. Due to the characteristics of live-streaming shopping, impulsive buying action is obvious when consumers join the sessions. Additionally, according to statistics, G...

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Bibliographic Details
Main Author:	Chu, Isabel Xin Lyn
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HC Economic History and Conditions
Online Access:	http://eprints.utar.edu.my/6300/ http://eprints.utar.edu.my/6300/1/202306%2D61_Isabel_Chu_Xin_Lyn_ISABEL_CHU_XIN_LYN.pdf

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