Factors influencing purchase intention towards green cosmetics in Malaysia

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Factors influencing purchase intention towards green cosmetics in Malaysia

This research investigates the factors that influence purchase intention towards green cosmetics in Malaysia, a rapidly growing market with increasing awareness of environmental sustainability. The study utilizes quantitative surveys to comprehensively explore the determinants affecting consumers&...

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Bibliographic Details
Main Author:	Choong, Cai Wen
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6297/ http://eprints.utar.edu.my/6297/1/202306%2D54_Choong_Cai_Wen_CHOONG_CAI_WEN_2.pdf

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