Factors influencing consumer intention to adopt social media for planning food tour in Klang Valley

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Factors influencing consumer intention to adopt social media for planning food tour in Klang Valley

The main objective of this research is to determine the factors that influence consumers intention to adopt social media for planning food tour in Klang Valley. In this paper, researcher has investigated the relationship between perceived usefulness, perceived trust, perceived ease of use, media ric...

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Bibliographic Details
Main Author:	Chong, Chun Hong
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HA Statistics
Online Access:	http://eprints.utar.edu.my/6289/ http://eprints.utar.edu.my/6289/1/202306%2D40_Chong_Chun_Hong_CHONG_CHUN_HONG.pdf

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