Factors of social media influencer on online purchase intention among generation Z

QR Code

Factors of social media influencer on online purchase intention among generation Z

The Objective of this research is to investigate the factors of social media influencer on online purchase intention among generation z. Factors such as perceived trust, perceived expertise, perceived credibility and parasocial relationships, and is there a relationship between these factors to on...

Full description

Bibliographic Details
Main Author:	Soong, Vai Ven
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/6288/ http://eprints.utar.edu.my/6288/1/202306%2D39_Soong_Vai_Ven_SOONG_VAI_VEN.pdf

Similar Items

Factors influencing coffee purchase intention among generation Z in Malaysia
by: Chan, Emily Kai An
Published: (2023)

Factors influencing customer’s online purchase intention amongst Generation Z
by: Chong, Wan Sin, et al.
Published: (2022)

Factors influencing gen Z tourism destination choice behavior using social media
by: Lee, Uen Chian
Published: (2023)

A study of factors influencing green purchase intention among consumers in Selangor
by: Lai, Eva May Wah
Published: (2023)

Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
by: Loo, Jia Jun
Published: (2023)

Exploring the relationship of brand avoidance in fast fashion products among generation Z
by: Chow, Evelyn Sum Yee
Published: (2024)

K-pop idolization influence fans' purchase intention
by: Tan, KaiWen
Published: (2024)

The Power of Social Media
by: Mohd Zaki, Ahmad
Published: (2020)

Social media influence and sexual content: A perception study on sexual behaviour among generation Z
by: Chua, Zi Le, et al.
Published: (2023)

UMP raikan media berbuka puasa
by: Boy, Kamal
Published: (2023)

An evaluation of factors influencing residential segregation in selected areas of Bauchi Metropolis, Northern Nigeria
by: Kasim, Rozilah, et al.
Published: (2015)

Utusan Malaysia menang anugerah penghargaan khas media 2015
by: Utusan Malaysia
Published: (2015)

Transformation of emotional intelligence: Generate the first class human capital among youth
by: Johar, Siti Sarawati, et al.
Published: (2018)

Influential factors of online scam awareness among generation X in Malaysia
by: Quek, Hui Ling
Published: (2023)

Social impact assessment in urban development in Malaysia
by: Nur Syafawaty, Abd Rahman
Published: (2009)

An assessment service delivery of Social Welfare Department dealing with vulnerable and disadvantages group in Perak
by: Mohamed Osman, Mariana, et al.
Published: (2016)

Factors affecting consumers' intention to purchase an electric vehicle in Klang Valley
by: Tai, Yee Yin
Published: (2024)

Assessing social welfare department service delivery system towards vulnerable and disadvantages group in Malaysia: case study of Perak
by: Mohamed Osman, Mariana, et al.
Published: (2015)

The relationship between compensation factors and job satisfaction of employees
by: Agnes, Wong Su Su.
Published: (2009)

Home Ground Notions Influencing Foochow And Hokkien Speakers’ Language Use In Kuching, Sarawak
by: Puah, Yan Yann, et al.
Published: (2013)

Descriptive Study on Demographic Factors and Performance Strategies among Athletes
by: N.M., Fauzan, Ghazali,, et al.
Published: (2017)

Influence of Virtue Ethics on Counselling Morale Application amongst Trainee Counsellors who undergo Internship
by: Nor Mazlina, Ghazali, et al.
Published: (2017)

Factors influencing first-time homebuyers' purchase decision
by: Tay, Xue Xuan
Published: (2024)

Organizational factors associated with internal customer satisfaction :a case study in retail business
by: Wong, Siew Harng
Published: (2009)

Creating the next generation of front-runners
by: The, Star
Published: (2015)

Bario, land of fertility
by: Revista Ven America
Published: (2016)

Examining the impact of generation Z's attitude toward counterfeit footwear in Malaysia
by: Lim, Su Kim
Published: (2024)

Socialization of the value of 'love' (theory analysis of Erving Goffman's dramaturgy structure towards Kenduri Cinta community)
by: Kumalasari, Luluk Dwi
Published: (2014)

The association between compulsive social media use and psychological well-being among young adults in Malaysia: Social media fatigue as a mediator
by: Foong, Chee Ee, et al.
Published: (2022)

Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention
by: Soong, Ru Yee
Published: (2024)

The relationship between social anxiety, social media use and resilience among university students in Malaysia
by: Dhurvinash, Shanmugam Sundram
Published: (2023)

Intention to Hire Older Workers: A Predictive Model
by: Lau, Claudia, et al.
Published: (2019)

Switching intention to Grammarly premium among postgraduate students in Malaysia
by: Ang, Ying Ying, et al.
Published: (2024)

Online businesses see rapid growth since MCO last year
by: UMP, PNC
Published: (2021)

A survey on factors influencing people to choose their career
by: Omar, Muhamad Fuzi, et al.
Published: (2016)

The impact of social media on secondary school students’ english language performance in Malaysia
by: Tillashini, Sathiyaseelan
Published: (2021)

The impact of social media celebrity endorsement on Malaysian university students' consumption behavior
by: Thong, Bao Chye
Published: (2023)

Social cohesion of the Malaysian Cul-de-sac neighborhoods: brief critical review of concepts / Anniz Fazli Ibrahim Bajunid, Mohamed Yusoff Abbas and Abdul Hadi Nawawi
by: Bajunid, Anniz Fazli Ibrahim, et al.
Published: (2018)

Amalan budaya masyarakat Tamil dalam antologi Akananuru / Arunasalam A/L Sereenevasan
by: Sereenevasan, Arunasalam
Published: (2015)

Keperluan program pascapembebasan dan jagaan lanjutan berasaskan komuniti untuk bekas banduan / Mohd Alif Jasni
by: Mohd Alif , Jasni
Published: (2018)