Influence of consumer's knowledge in skin care product on purchase intention

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Influence of consumer's knowledge in skin care product on purchase intention

This research adopts the attribution theory to determine the major dimensions (social media, brand image, pricing, and perceived value) that can influence the purchase intention of skin care products. The reason why this research applied attribution theory is because past and previous studies have...

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Bibliographic Details
Main Author:	Wong, Chui Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6287/ http://eprints.utar.edu.my/6287/1/202306%2D33_Wong_Chui_Yi_WONG_CHUI_YI.pdf

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